Hi there!
I’m Lukrecija, a Performance Creative Strategist.
I’ve learned that magic happens when creative courage meets analytical precision. That’s exactly what I deliver.
Scroll to see my journey in marketing.
Building Benji’s Playground taught me that marketing magic lives in the details. I crafted a brand identity that didn’t just look good – it told a story that made people care and feel connected. Every element mattered: the branding that felt authentic, the copy that spoke like a ‘fren’, the visuals that made you stop scrolling. I learned that emotional connection isn’t an accident – it’s architected.
Our sustainability passion drove every choice. I designed Benji’s Playground’s packaging to feel intentional – from the colors that reflected our values to the functionality that reduced waste. We wanted every unboxing to remind customers why they chose a brand that cared about more than just profit.
That’s where I learned that good design is really good translation. Crafting infographics for Benji’s Playground meant turning dense sustainability information into visuals that people actually wanted to share. I discovered that when you make complex ideas accessible and engaging, you’re not just educating your audience – you’re building trust and deepening brand loyalty.
